Expertise | Online Reputation Management

In a world where a major chunk of the focus lies in the digital domain and people are learning about brands and products through consumer generated media, there is an increasing need to monitor and protect your online reputation.

With new websites, blog posts, directories, forums, chat rooms and comments section being created in multiples of thousands on a daily basis. We all can no longer afford to ignore the voice of the consumers. The pace of digital communication transfer is so high & dynamic that it spreads like forest fire, therefore, one negative comment and your brand image could be up for a toss.

But don't you worry; fortunately, we specialize in professionally managing your Online Reputation using manual & automated tracking. This service will help you be aware of how you and your brand are being portrayed in the digital space. And mind you, the tracking is extremely proactive which means we monitor the complete e-universe on a minute to minute basis and track links where the brand is being mentioned and post relevant replies to either soothe a negative conversation/comment or just setting up a positive and healthy dialogue with the users.

If we break it down in simple terms, it involves a 3 step process:

  • Listening to the conversation mentioning your brand
  • Understanding the reason behind the talk
  • Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.